European cities facing several challenges when it comes to their senior citizens. While this population group is growing, it is key to enable and empower them to move around the city independently and sustainably.
This CIVITAS ECCENTRIC webinar brings you two experiences from different cities who have rolled out sustainable urban mobility projects that target the elderly and youth, that bring generations together, and that promote self-determined mobility and sustainability.

Learn from Lea Wiser from Munich on how to combine sustainable mobility, climate protection and internet education for seniors with the help from high school students.

Hear from Pilar Castro from Madrid on how to empower senior citizens and teenagers to take matters into their own hands and move around sustainably and independently.

Munich’s intergenerational project „transfer – being mobile, staying mobile” is an environmental education project which aims to empower young and elderly citizens to make environmentally conscious decisions related to their own mobility patterns. The main objective is to enable senior citizens to organise their daily mobility with the help of modern communication devices such as computers, tablets or smartphones. This is achieved through workshops in which teenagers pass on their competencies with ICT devices to the older generation.
Madrid has developed a specific mobility management strategy containing not only special information and communication strategies to address youth and the elderly, but also physical improvements of the accessibility conditions to key public facilities such as schools, parks and playgrounds, health and senior activity centres. Pee-to-peer communication is at the core of this programme.

During the webinar, you will learn about:

• Benefits of intergenerational projects
• First-hand experience implementing the projects in Munich and Madrid
• How to bring together schools, teenagers, and the elderly  
• The importance of autonomous mobility for the elderly
• How different learning modules were structured and conducted in Munich, including the use of an „age suit“ when conducting workshops
• How to adapt Munich’s and Madrid’s programmes to different needs
• Drivers and barriers of implementing the programmes